When you incorporate social fundraising into your mix, you can go beyond the donation from monetary to awareness and beyond. Although not everyone who lands on our website will donate, they all should have the opportunity to share what they learned, what they did, or how they connected to our cause by raising funds by organizing an event. Fundraising events gives us a reason to share with the world what we care about and what we stand for. Attendees inherently like to go to these events with family and friends, which gives them an opportunity to recruit additional people to attend. There are amazing stories to be told and all are unique.